2019 Market Outlook
Strong Demand, But Early Warning Signs Are Emerging
INDUSTRY OUTLOOKPUBLICATIONS
Maryju Schneidereit
8/16/20192 min read
2019 Philippine Real Estate Market Outlook
Schneidereit Realty’s 2019 Philippine Real Estate Market Outlook analyzes the Philippine property market from a 2019 forecasting perspective. This market insight covers economic growth, OFW remittances, BPO-driven office demand, Metro Manila condominium supply, POGO-related leasing activity, rental yield pressure, and investor risk.
Our 2019 view is cautiously optimistic. The Philippine real estate market remains supported by strong fundamentals, but investors should become more selective as supply increases and rental yields become more sensitive to location, tenant quality, building management, and long-term carrying costs.
Full 2019 Market Outlook Report
This report is part of the Schneidereit Realty Market Outlook Series, a research-based commentary series on the Philippine real estate market, Metro Manila property trends, condominium investment risks, rental demand, and long-term property strategy.
Disclaimer: This article is for general market commentary and informational purposes only. It should not be treated as financial, legal, tax, or investment advice. Property decisions should be based on independent due diligence, professional advice, and the buyer’s own financial circumstances.
Key 2019 Market Themes
The 2019 Philippine real estate market remains supported by several structural demand drivers: steady economic growth, OFW remittances, business process outsourcing employment, infrastructure development, and continued urban migration. These factors continue to support residential demand in Metro Manila and selected growth centers outside the capital.
However, Schneidereit Realty’s 2019 outlook is not a blanket endorsement of all real estate investments. The market is becoming more selective. Investors should pay closer attention to location quality, tenant depth, condominium supply, rental yield, building management, and the long-term liquidity of the asset.
One major theme for 2019 is the continued importance of overseas Filipino remittances. OFW income remains a strong support for housing demand because many Filipino families view real estate as a long-term store of value, retirement preparation, or family asset. Still, remittance-backed demand should not be mistaken for unlimited absorption. Buyers must still ask whether the property can rent well, resell reasonably, and carry its monthly costs after turnover.
Another important theme is the link between office employment and residential rentals. The BPO industry continues to support demand for housing near central business districts such as Makati, BGC, Ortigas, Quezon City, and Alabang. But proximity alone is not enough. A rental property must match the lifestyle, budget, and expectations of its likely tenant. Investors should identify the actual tenant profile before buying, not after turnover.
POGO-related leasing demand is also a major 2019 market factor, especially in selected Metro Manila submarkets. While this demand can support higher rents in some areas, it also creates concentration risk. If a building or location becomes too dependent on one tenant group, regulatory changes or demand shifts could quickly affect occupancy and rental income.
Condominium supply is another issue investors should monitor carefully. A project may appear attractive during pre-selling, but the real test comes after turnover, when many similar units may compete for the same pool of tenants. In a market with rising inventory, generic units face more pressure. Stronger assets are those with clear tenant demand, practical layouts, good building management, and realistic pricing.
For Schneidereit Realty, the 2019 outlook is cautiously optimistic. Philippine real estate remains attractive, but disciplined buying matters more than ever. The best opportunities are likely to be properties that combine location strength, tenant diversity, manageable holding costs, and realistic net rental yield.
